For the launch of Nixon’s new action-sports smartwatch, The Mission, we teamed up with pro surfer, Conner Coffin, to show what it truly means to Rise Up. Every. Single. Day. On this project, I developed Nixon’s new brand direction, wrote their manifesto (which they turned into a mural at Nixon HQ) and new branding materials, wrote the script for the video, and oversaw production.
MANIFESTO:
RISE UP is about the relentless pursuit of your passion. Whether you're the first on the wave in the morning or the last one off at sundown. It's about getting up every single day to work hard to be the best you can be. It's about being ready when the time comes to answer the call and follow your mission whenever or wherever it takes you. So whatever mountain you climb, land, sea or sky, choose to overcome. Choose to RISE UP.
As part of the product launch and campaign, we teamed up with a laundry list of media partners, from National Geographic to Complex. But on one particularly rad day, we teamed up with Mashable to take a team of influencers on a California double – snowboarding and surfing in one day, with the Mission watch strapped to their wrists.
