CANNES GOLD LION + GOLD CLIO + BRONZE CLIO
Our team brought together Intel and Lady Gaga to deliver an unprecedented experience at the 2015 Grammys. It was the first time a brand was integrated onto the Grammy stage. The partnership was announced at CES with a 50-second video which led to an integrated campaign across social, digital, PR, and TV– including a 90-second spot driving to a seven-minute digital film. The tribute reached over 83 million social impressions, made over 10 billion media impressions globally, and earned the top social share of voice amongst brands. I came up with the concept, wrote social and digital copy, and co-wrote scripts with Gaga herself.
See the case study below or skip over the line to see the project in more detail.
It all started with a teaser video that premiered at the CES tech conference in Las Vegas...
Everything that followed was not so simple. Since you can’t just put a brand name on the GRAMMY stage, we created two spots:
One that aired immediately before her performance....
And another that aired immediately after....
